OBJECTIVE

The Syndicate was asked to help create a splash around BANKS’ third album III and give fans a chance to connect with the album in an immersive way.

EXECUTION

We concepted and activated a pop-up art experience based on III at Space 15Twenty in Hollywood. Bringing together hand-written lyrics, murals, journal art, photographs, neon lyrics, and more, we created a unique space allowing fans to walk through the stages of BANKS’ journey so far. Each of the three areas touched on themes from the album including self-acceptance, letting go, forgiveness, and deep love.

IMPACT

The pop-up culminated with a packed, intimate performance from BANKS along with a meet and greet for her top fans.