JIM GAFFIGAN - CINCO
CASE STUDY

 

OBJECTIVE

Comedy Dynamics tasked The Syndicate to promote the release of and encourage downloads of Jim Gaffigan’s newest album Cinco.

EXECUTION

Developed and executed a cross-platform, integrated marketing campaign, activating in key locations to target key comedy influencers and fans.

  • Coordinated a two-fold outdoor advertising campaign:

    • 20+ locations of wildpostings in Los Angeles, Chicago and New York City

    • 2 billboards in Los Angeles and 1 in New York City

  • Deployed an extensive grassroots marketing campaign at like-minded events across 9 major comedy markets

  • Marketing representatives distributed Cinco-branded download cards at comedy events in NY, CA, IL, PA. NJ, MN, AZ, MI and DC

  • Leveraged relationships with podcast personalities to secure air checks on5 comedic shows: Tom Arnold, The Podfathers, My Two Cents with Bill Engvall, Jay Mohr Stories and The Adam & Drew Show

  • Launched a digital advertising campaign across The Laugh Network and Fusion Media Group sites (AV Club, The Onion, Clickhole and Jezebel)

IMPACT

  • 1.2 Million impressions served across Fusion Media Group sites

  • 263,409+ weekly impressions served in New York City

  • 25,000+ impressions served across The Laugh Network sites

  • 7,500 branded download cards distributed across 10+ related comedy events