OBJECTIVE

The Syndicate was tasked with amplifying the marketing efforts around the [adult swim] Presents: Thrashtacular Tour and Mr. Pickles – Season 3.

EXECUTION

Designed and executed an expansive, multi-faceted campaign, combining the efforts of The Syndicate’s Radio, Grassroots Marketing and Publicity departments, activating key trendsetters, influencers and the Mr. Pickles fan base.

• PRESS: Targeted local and national press outlets, including Brooklyn Vegan, Loudwire, Metal Injection, Metal Insider, and Alternative Press

• RADIO: Produced and serviced a four-song sampler to full metal/loud rock radio panel of 250 stations, coordinated on-air merch giveaways, and arranged   interviews with bands and show creators 

• METAL INSIDER: Organized four-day site takeover, sponsorship of weekly newsletter, contesting, and interviews with bands and show creators 

• GRASSROOTS: Brand ambassadors targeted retail/lifestyle locations, distributing   posters and stickers to outlets in each market of the tour 

IMPACT

• Publicity pick-up from 24+ music-related publications including Alternative Press, Brooklyn Vegan, Metal Injection and Salute Magazine

• Radio support from several impactful stations including National, Commercial, Specialty, and College Radio stations

• 50,000 social impressions and 800+ social engagements from Metal Insider takeovers and sweepstakes

• 1,300+ posters and 13,000+ postcards distributed by marketing representatives across 13 major markets